12^th MITE highlights

Celebrate the 25^th anniversary of the establishment of the Macao SAR with the duet of Gastronomy Pavilion and The Cellar among other highlights

Under the theme of “Building Macao into a World Centre of Tourism and Leisure in celebration of the 25th Anniversary of the Establishment of the Macao Special Administrative Region”, a pavilion featuring cutting-edge interactive technology such as virtual reality (VR) and artificial intelligence (AI) will showcase Macao’s diversity and splendor, offering visitors and residents a window onto the brilliant achievements over the last 25 years since Macao’s return to the Motherland and the direction of the city’s future development. The Gastronomy Pavilion and The Cellar will launch a “25 patacas” campaign featuring unique offerings at a discounted price in celebration of this special occasion. The two highlights will inject a new impetus to the “tourism + wine and gastronomy” endeavor and meet the diverse consumers’ demand of visitors and residents, within the extended opening hours of the exhibition. People can sample and savor a wide selection of wines and culinary delights at ease.

Promote new tourism development in Macao and Hengqin through “one exhibition, two cities”

To facilitate sharing of industry resources and strengths for concerted development between Macao and Hengqin, the Expo in Macao will feature an exhibit zone of outdoor camping for visitors’ immersive experience of trendy camping scenery and fun. In collaboration with the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, the 1st Macao–Hengqin Camping Festival 2024 will be held in Hengqin. Trade participants from the outdoor camping industry will be invited to attend the “Macao – Hengqin Outdoor Camping Industry Salon”. The themed activity will offer opportunities for camping, recreational vehicle and other outdoor travel industries and supply chains to connect resources and forge business partnerships. Furthermore, the activity will explore new growth areas and opportunities for the industries, fully leverage the advantages brought by the Expo as a professional platform, and promote a new model of concerted tourism development in Macao and Hengqin through the format of “one exhibition, two cities”.

Power up the main engine for consumption by combined measures of quality, volume & yield enhancement

A three-pronged approach will be taken to enhance quality, trade volume and yields. Firstly, the exhibition area will be expanded from 23,000 sqm to 30,000 sqm, up by over 30% from last year and setting a new high; secondly, the number of booths will be increased from 886 in the last edition to 1,300, a year-on-year increase of over 50%, for the purpose of stimulating consumption with increased supply; thirdly, the opening hours of the expo will be extended to tap into the consumption potential of visitors and residents, bring together exhibitors and professional buyers for business matching, and connect diverse market demands effectively, which will manifest the openness and dynamism of the event. To further boost trade and consumption at the exhibition, the “Macao Pavilion” and other showcase zones of discounted products will be set up to introduce a wide range of tourism products on special offers. The brand influence of MICE will be raised through scale expansion, service optimization and yield enhancement.

Taking multiple measures for a sustainable “green and low-carbon travel expo”

To help achieve the United Nations’ Sustainable Development Goals and in response to China’s “30-60” dual carbon goals , MITE will take active environmental measures and continue to promote green planning, space utilization, use of environmentally-friendly materials, green construction, and waste disposal, etc., in a pragmatic fashion. By means of carbon trading activities, this event aims to purchase carbon credits for environmentally friendly projects that are certified by the Verified Carbon Standard (VCS), use these credits for the cause of carbon reduction, and endeavor to reduce the exhibition’s negative impact on the environment, so as to build a sustainable “green and low-carbon travel expo”.

“1+4 Pavilion” and “New Media Matrix” foster strategic industry development

The “1+4 Pavilion” will be expanded in terms of scale and exhibition area, which will be more than doubled from last year. The Expo aims to offer continued support for the development of the four key industries, including health and wellness, modern financial services, innovative technology, conferences and exhibitions, commerce and trade as well as culture and sports, for thorough implementation of the “1+4” development strategy for adequate economic diversification. The “New Media Matrix” will be adopted for exhibitors to present their products and services widely across multiple channels. Nine online influencers will be invited to conduct live-stream selling and promotion on ten social platforms for exhibitors. Special retail sections will be set up on local e-commerce platforms two weeks before the Expo to showcase local exhibitors’ tourism products and services and boost their online sales volume. Popular influencers with over one million followers will be invited to conduct live streams at the pavilion for the commercial and trade cooperation service platform between China and Portuguese-speaking countries to promote distinctive products from Portuguese-speaking countries and support their launch into the Mainland market.

Create a new window for display with the “Belt and Road Product Pavilion”

For the first time, MITE will feature a 684-square-meter “Belt and Road Product Pavilion”. Enterprises from countries and regions along the Belt and Road will be invited to display and sell their distinctive products. With the goal of building an international exhibition platform for brand marketing and promotion, this Pavilion is set up for enterprises to expand their presence and build their reputation and image in domestic and international consumer markets. More opportunities will be created to “bring in” excellent products and “go global” for tapping into new markets. It will expose visitors to unique products and cultures from around the world in the midst of mutual exchange and learning.

Themed Pavilion of Cultural Museums and Educational Tourism taps into the popularity and potential of educational travel market

The Expo will feature the Themed Pavilion of Cultural Museums and Educational Tourism. Cultural museums and institutions such as renowned museums, cultural centers and patriotic education bases will be invited to participate in the exhibition, and hold themed learning promotional activities in Macao and the Mainland to deepen the concerted development of “tourism + education”. The Expo will line up domestic and overseas tourism enterprises, cultural institutions and museums for exchange and collaboration so that they can work together to create study tour itineraries, content, and learning bases with distinctive themes and colorful programs. Leveraging Macao’s great connectivity as an international tourism hub to expand its inbound and outbound tourism market, the “Travel & Learn” Itinerary planning Competition will be held. Contestants can design unique and innovative educational tour itineraries in Macao by weaving together inquiry-based learning and travel experiences creatively. Educational tourism resources and potential will be explored in Macao, while the Competition will raise the public’s awareness of educational tours and promote educational tourism development in Macao.

Live Time

• April 26^th
  Start 10:30

    End 19:00
• April 27^th
  Start 10:00

    End 19:00
• April 28^th
  Start 10:00

    End 18:00

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  Main Stage
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  Meeting Room1
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  Meeting Room2
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  Live Broadcast Room
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  Naples Ballroom